From Insight to Impact: How Leading Financial Institutions Use CX, UX, & EX Research to Drive Change

In today’s competitive financial landscape, experience is everything - for both customers and employees. Join us for a dynamic, insight-packed conversation with two visionary banking leaders who are transforming their organizations by leveraging customer (CX), user (UX), and employee experience (EX) research in powerful, practical ways.

Hosted by ath Power Consulting (apc), this webinar features Devin Cygnar, CMO at Northwest Bank, and Josephine Moran, President & CEO atLedyard Bank — two forward-thinking executives who will share how they’re turning research into results that drive innovation, loyalty, and cultural alignment. Moderated by Lynn Saladini, COO at apc, this discussion will offer real-world strategies and lessons you can apply in your own institution right away.

What You'll Learn:

• How top banks are using CX, UX, and EX research to fuel strategic decisions
• Best practices for turning insights into action across teams and departments
• How to socialize research findings internally to build momentum and drive change
• The role AI is beginning to play in experience strategy and data activation
• Common pitfalls to avoid - and how to ensure your research dollars have impact